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GMass Pricing 2026: Gmail Limits and True Cost Per Email

Full breakdown of GMass pricing for individuals, teams, and enterprise. At $25/mo it is cheap, but Gmail sending limits cap what you can actually do.

2 min readUpdated Mar 2026

Bottom line

GMass is the cheapest cold email option at $25/mo for individuals. It works entirely inside Gmail as a Chrome extension. That simplicity is appealing, but you inherit Gmail sending limits (~500/day personal, ~2K/day workspace).

No dedicated IPs, no lead database, no dialer, no CRM. ColdSMTP is available as an alternative SMTP service. For individuals sending under 2K emails/day, GMass is great value.

For teams needing more volume or infrastructure, SendKit at $99/mo is the upgrade path.

GMass Plans

PlanPriceWhat you getWatch out for
Standard

monthly (annual discounts available)

$25/mo
  • Unlimited contacts
  • Unlimited campaigns
  • Mail merge from Google Sheets
  • Auto follow-ups
  • Analytics
  • One Gmail account
  • Gmail sending limits (~500-2K/day)
  • No dedicated IPs
  • Chrome extension only
Premium

monthly (annual discounts available)

$35/mo
  • Everything in Standard
  • Advanced features
  • Higher limits
  • One Gmail account
  • Still Gmail limits
  • No dedicated IPs
Professional

monthly (annual discounts available)

$55/user/mo
  • Everything in Premium
  • Team plan
  • Shared templates
  • Team analytics
  • Priority support
  • Dedicated onboarding
  • Per-user pricing
  • Still Gmail limits
  • No dedicated IPs
  • No lead database
  • No dialer

What's Not Included

Gmail sending limits

GMass sends through Gmail, which caps you at roughly 500 emails/day on personal accounts and 2,000/day on Google Workspace. This is a hard limit that GMass cannot override.

Volume ceiling

ColdSMTP for higher volume

GMass offers ColdSMTP as an alternative to Gmail sending limits. This is shared infrastructure at additional cost.

Additional cost for ColdSMTP

No lead database

GMass uses Google Sheets for contacts. There is no built-in lead finder or prospecting tool.

$25-99/mo for a separate lead tool

One Gmail account per license

Each GMass license covers one Gmail account. To send from multiple accounts, you need multiple licenses.

$25-55/mo per additional account

All-inclusive from $99/mo

Dedicated IPs, warmup, validation, inbox testing, blacklist monitoring. No add-ons.

Try SendKit

GMass vs SendKit

GMassGMassSendKit
Starting Price$25/mo$99/mo
Emails/day~500-2K (Gmail limits)2,500+ (75K/month)
Dedicated IPsNo (Gmail/ColdSMTP)Every plan
Lead DatabaseNo (Google Sheets)700M+ contacts
Built-in DialerNoYes
CRMNoIncluded
Email WarmupNoAI-powered
Inbox Placement TestingNoIncluded
Gmail NativeYesNo
Google Sheets IntegrationNativeNo

What you actually pay

Individual (under 2K/day)

GMass is 4x cheaper for individuals sending under Gmail limits. If Gmail volume is enough, GMass is the better value.

GMass

$25/mo

vs

SendKit

$99/mo

5-person team

GMass Professional at $55/user for 5 people = $275/mo, each with Gmail limits. SendKit at $99/mo serves the entire team with 75K emails on dedicated IPs.

GMass

$275/mo (Professional)

vs

SendKit

$99/mo

With a lead database

GMass has no lead database. Add a separate tool and the cost gap narrows significantly.

GMass

$25/mo + $25-99/mo for leads

vs

SendKit

$99/mo

High volume (50K+ emails/mo)

Gmail limits cap GMass at roughly 60K emails/month per workspace account. SendKit starts at 75K on dedicated IPs.

GMass

Not feasible (Gmail limits)

vs

SendKit

$99/mo

Plan-by-plan breakdown

GMass has three plans. Standard at $25/mo covers one Gmail account with unlimited contacts and campaigns. Premium at $35/mo adds advanced features and higher limits.

Professional at $55/user/mo is the team plan with shared templates, team analytics, priority support, and advanced features. Annual discounts are available on all plans. The key constraint across all plans is Gmail sending limits.

GMass cannot exceed what Gmail allows, which is roughly 500 emails/day on personal accounts and 2,000/day on Google Workspace.

Key takeaways

  • Standard: $25/mo for one Gmail account
  • Premium: $35/mo with advanced features
  • Professional: $55/user/mo (team plan) with shared features
  • All plans bound by Gmail sending limits

The Gmail ceiling

Gmail limits are the fundamental constraint of GMass. Personal Gmail accounts can send roughly 500 emails/day. Google Workspace accounts can send roughly 2,000/day.

ColdSMTP extends this but uses shared infrastructure. For teams sending more than 2,000 emails/day, GMass hits a hard ceiling that no amount of money can raise within the Gmail paradigm.

Key takeaways

  • Personal Gmail: ~500 emails/day
  • Google Workspace: ~2,000 emails/day
  • ColdSMTP extends limits but uses shared infrastructure
  • Hard ceiling for high-volume teams

How SendKit compares

SendKit Essential at $99/mo: 75K emails/month on dedicated IPs with isolated infrastructure, a 700M+ lead database, a built-in dialer, CRM, AI warmup, and inbox placement testing. GMass Standard at $25/mo: one Gmail account with Gmail limits, Google Sheets for contacts, no warmup, no placement testing, no dialer, no CRM. For individuals, GMass is 4x cheaper.

For teams of 3+, SendKit is often cheaper with dramatically more capability.

Key takeaways

  • SendKit $99/mo: 75K emails, dedicated IPs, full platform
  • GMass $25/mo: one Gmail account with Gmail limits
  • For 3+ person teams, SendKit is often cheaper
  • 4x price difference but 100x capability difference

All-inclusive from $99/mo

Dedicated IPs, warmup, validation, inbox testing, blacklist monitoring. No add-ons.

Try SendKit

Sources

sendkitG2Website
frequently asked questions

Got questions? We've got answers.

Standard: $25/mo. Premium: $35/mo. Professional: $55/user/mo (team plan). Annual discounts available on all plans.

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