Does Instantly include a lead database?

No, Instantly sells their lead database as a separate product called Growth Leads. It starts at $47/mo for 1,500 to 2,000 credits, with higher tiers at $97/mo and $197/mo. This is on top of your Outreach subscription.

Does Instantly offer dedicated IPs?

Only on their Enterprise plan with custom pricing. All other plans (Growth, Hypergrowth, Light Speed) run on shared IP pools. SendKit includes dedicated IPs on every plan starting at $99/mo.

Is Instantly cheaper than SendKit?

At face value, yes. Instantly starts at $47/mo vs SendKit at $99/mo. But Instantly Growth gives you only 5,000 emails and 1,000 contacts on shared infrastructure. SendKit Essential gives you 75,000 emails, 30,000 leads, and dedicated IPs. When you add Instantly lead database, verification, and inbox placement, the total cost often exceeds SendKit.

What is included in Instantly pricing?

Instantly Outreach plans include unlimited email accounts, unlimited warmup, and the email sending platform. Verification, inbox placement testing, CRM, and the lead database are all separate paid products.

Does Instantly have a free plan?

Instantly does not offer a permanent free plan. They occasionally offer free trials. Their lowest paid plan is Growth at $47/mo for the Outreach product.

Instantly Pricing 2026: Full Cost Breakdown

Full breakdown of every Instantly plan, hidden cost, and credit limit. Here is what you actually pay and how it compares to SendKit.

3 min readUpdated Mar 2026

Dedicated IPs. Isolated infrastructure.

From $99/mo.

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Bottom line

Instantly looks cheap at $47/mo, but that is just the Outreach product. Once you add their lead database ($47/mo), verification tool, and inbox placement product, you are paying $141/mo or more for what SendKit includes in a single $99/mo plan with 15x more emails.

Instantly Plans

Plan	Price	What you get	Watch out for
Growth monthly billing	$47/mo	Unlimited email accounts Unlimited warmup 1,000 contacts 5,000 emails/mo Chat support	Only 1,000 contacts Only 5,000 emails Shared infrastructure
Hypergrowth monthly billing	$97/mo	Unlimited email accounts Unlimited warmup 25,000 contacts 100,000 emails/mo Premium support	Still shared infrastructure No inbox placement testing No email verification included
Light Speed monthly billing	$358/mo	100,000+ contacts 500,000+ emails/mo SISR (Shared IP Smart Routing) Priority support	Still shared infrastructure by default $358/mo and still no dedicated IPs Verification and inbox placement still separate
Enterprise contact sales	Custom	Dedicated account manager Shared Slack channel Private Deliverability Network Custom volume	Only way to get dedicated IPs Requires custom pricing negotiation Minimum commitment unknown

What's Not Included

Lead database is a separate product

Instantly sells their 450M+ lead database as a completely separate subscription called Growth Leads. It starts at $47/mo for 1,500 to 2,000 credits, goes to Supersonic at $97/mo for 5K to 7.5K credits, and Hyper Credits at $197/mo for 10K to 200K credits. This is on top of your Outreach plan.

$47-$197/mo

Email verification is separate

Instantly offers email verification as a standalone tool outside of the Outreach subscription. You need verified emails to protect your sender reputation, but it costs extra.

Varies

Inbox placement testing is separate

Testing whether your emails land in primary, promotions, or spam requires a separate Instantly product. Most serious senders need this, and it is not included in any Outreach tier.

Varies

CRM is a separate product

Instantly sells their CRM as an add-on product. If you want pipeline management alongside your sequences, that is another subscription on top of Outreach and Leads.

Varies

Dedicated IPs require Enterprise

Instantly calls it their "Private Deliverability Network" and it is only available on Enterprise. Every plan below that runs on shared IP pools where other users can impact your reputation.

Custom pricing

All-inclusive from $99/mo

Dedicated IPs, warmup, validation, inbox testing, blacklist monitoring. No add-ons.

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Instantly vs SendKit

	Instantly
Starting Price	$47/mo	$99/mo
Emails/month (starter)	5,000	75,000
Lead Storage (starter)	1,000	30,000
Dedicated IPs	Enterprise only	Every plan
Email Verification	Separate product	Included
Inbox Placement Testing	Separate product	Included
Blacklist Monitoring	Not available	Included
Built-in Dialer	No	Yes
Lead Database	Separate ($47/mo+)	Built-in finder
CRM	Separate product	Included
Unlimited Email Accounts	Yes	Yes
AI Warmup	Yes	Yes

What you actually pay

Light usage (5K emails/mo)

Instantly is cheaper for very light usage. But 5,000 emails is not enough for most outbound teams.

Instantly

$47/mo

SendKit

$99/mo

Medium usage (100K emails/mo)

You need Hypergrowth ($97) for 100K emails on Instantly. Add the lead database ($47+) and you are already past $144/mo on shared infrastructure. SendKit gives you 75K emails with dedicated IPs for $99/mo.

Instantly

$97/mo + $47/mo leads + verification

SendKit

$99/mo

Heavy usage (500K emails/mo)

Instantly Light Speed at $358/mo gives you 500K+ emails on shared infrastructure. SendKit Pro at $499/mo gives you 500K emails with dedicated IPs, unlimited leads, and every tool included.

Instantly

$358/mo + add-ons

SendKit

$499/mo

With dedicated IPs

The only way to get dedicated IPs on Instantly is Enterprise with custom pricing. SendKit includes dedicated IPs on every plan starting at $99/mo.

Instantly

Enterprise (custom)

SendKit

$99/mo

Plan-by-plan breakdown

Instantly splits their products into separate subscriptions: Outreach for sending, Leads for their contact database, and additional tools for verification, inbox placement, and CRM. The Outreach plans start at $47/mo (Growth) and go up to $358/mo (Light Speed), with Enterprise at custom pricing. All Outreach plans include unlimited email accounts and unlimited warmup, but the contact limits and email volumes vary significantly between tiers.

The Growth plan caps you at just 1,000 contacts and 5,000 emails per month. That is enough for a quick test, but not for sustained outreach.

Key takeaways

Growth: $47/mo for 5,000 emails and 1,000 contacts
Hypergrowth: $97/mo for 100,000 emails and 25,000 contacts
Light Speed: $358/mo for 500,000+ emails and 100,000+ contacts
Enterprise: custom pricing, the only tier with dedicated IPs

What is not included

The sticker price on Instantly is misleading because core features are sold as separate products. Their 450M+ lead database (Growth Leads) starts at $47/mo for 1,500 to 2,000 credits. Email verification is a standalone tool.

Inbox placement testing is a standalone product. CRM is separate. For a team that needs outreach, leads, and deliverability tools, you are looking at multiple subscriptions that add up fast.

A typical mid-market setup on Instantly (Hypergrowth Outreach + Growth Leads) costs $144/mo before verification and inbox placement.

Key takeaways

Lead database: $47/mo (Growth Leads) to $197/mo (Hyper Credits)
Verification, inbox placement, and CRM are all separate paid products
Realistic mid-market cost: $144/mo or more

How SendKit compares

SendKit bundles everything into one subscription. Every plan from $99/mo includes dedicated IPs, isolated infrastructure, email validation, inbox placement testing, blacklist monitoring, AI warmup, a built-in dialer, a native CRM, and a lead finder. There are no separate products to buy.

The Essential plan at $99/mo gives you 75,000 emails/month and 30,000 leads. That is 15x the email volume and 30x the lead storage of Instantly Growth, with dedicated IPs included instead of shared infrastructure. For teams sending 100K+ emails/month, SendKit is genuinely cheaper than the equivalent Instantly stack once you add all the pieces together.

Key takeaways

SendKit Essential ($99/mo): 75K emails, 30K leads, dedicated IPs, all tools included
Instantly Growth ($47/mo) + Growth Leads ($47/mo): 5K emails, 1K contacts, shared IPs, no verification or placement
SendKit includes dialer, CRM, validation, and placement testing at no extra cost

All-inclusive from $99/mo

Dedicated IPs, warmup, validation, inbox testing, blacklist monitoring. No add-ons.

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Keep reading

Sources

instantlyG2 Capterra Website

sendkitG2 Website

frequently asked questions

Got questions? We've got answers.

Instantly Outreach starts at $47/mo for their Growth plan (5,000 emails, 1,000 contacts). Hypergrowth is $97/mo (100,000 emails, 25,000 contacts). Light Speed is $358/mo (500,000+ emails). Enterprise is custom pricing. Their lead database is a separate subscription starting at $47/mo.

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