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Privacy Policy

Last updated: March 4, 2026

1. Introduction

SendKit ("we," "us," or "our") operates the sendkit.ai website and the SendKit platform. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our services. By using SendKit, you agree to the practices described in this policy.

2. Information We Collect

We collect the following types of information:

Account Information

  • Name, email address, and password when you create an account
  • Billing information and payment details processed through our payment provider
  • Company name and team information if provided

Usage Data

  • Campaign performance metrics (open rates, reply rates, bounce rates)
  • Feature usage patterns and platform interactions
  • Log data including IP address, browser type, and access times

Email Sending Data

  • Email content you create and send through our platform
  • Recipient email addresses and lead data you import
  • Mailbox connection credentials (encrypted at rest)
  • Sending infrastructure data including IP assignments and warmup metrics

Cookies & Tracking

  • Essential cookies for authentication and session management
  • Privacy-focused analytics that do not collect personal data
  • We do not use third-party advertising trackers

3. How We Use Your Information

  • To provide, maintain, and improve the SendKit platform
  • To process your email campaigns and manage your sending infrastructure
  • To monitor and optimize email deliverability on your behalf
  • To send you account-related notifications and service updates
  • To provide customer support and respond to your inquiries
  • To detect, prevent, and address abuse, fraud, or technical issues
  • To comply with legal obligations

4. Data Storage & Security

We implement industry-standard security measures to protect your data, including encryption at rest and in transit, access controls, and regular security audits. Mailbox credentials are encrypted using AES-256 encryption. While we take reasonable precautions to protect your information, no method of electronic storage or transmission is 100% secure.

5. Third-Party Services

We use select third-party services that may process your data:

  • Payment processors for billing and subscription management
  • Cloud infrastructure providers for hosting and data storage
  • Transactional email providers for account notifications
  • Privacy-focused analytics (no personal data collected)

We do not sell your personal information to third parties.

6. Data Retention

We retain your account data for as long as your account is active. Campaign data, including email content and lead information, is retained for the duration of your subscription. Upon account deletion, we remove your personal data within 30 days, except where retention is required by law. Aggregated, anonymized data may be retained indefinitely for analytics purposes.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data
  • Portability: Request your data in a machine-readable format
  • Objection: Object to processing of your personal data
  • Restriction: Request restriction of processing in certain circumstances

For GDPR (EU/EEA) and CCPA (California) requests, contact us at [email protected]. We will respond within 30 days.

8. International Transfers

Your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers, including standard contractual clauses where required.

9. Children's Privacy

SendKit is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of SendKit after changes constitutes acceptance of the updated policy.

11. Contact

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at [email protected].

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