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Free Email Open Rate Calculator

Calculate your email open rate and benchmark it against industry averages. See how your campaigns compare.

Instant CalculationBenchmarks Included100% Free, no limits

How it works

01

Enter your campaign numbers

Total emails delivered and total unique opens.

02

We calculate your open rate

Open rate = (unique opens / delivered) x 100.

03

Compare against benchmarks

Industry averages for cold email, marketing email, and transactional email.

Why this matters

Open rate tells you whether your subject lines and sender reputation are working. Cold email open rates of 40-60% are typical for well-targeted campaigns. Below 20% means something is wrong with your targeting, subject lines, or deliverability.

SendKit

Track open rates across every campaign

SendKit gives you real-time open rate analytics across all campaigns and mailboxes, with A/B testing built in.

Real-time analytics

Open rates tracked live across every campaign and sender

A/B testing

Test subject lines and see which drives the highest open rate

Per-lead tracking

See which individual leads opened and how many times

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frequently asked questions

Got questions? We've got answers.

For cold email: 40-60% is good, above 60% is excellent. For marketing email: 20-30% is typical. Below 20% for any type suggests deliverability or targeting problems.

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