Reply.io Pricing 2026: AI SDR Costs Explained
Full breakdown of every Reply.io plan including their AI SDR and Email Volume tiers. Here is what you actually pay and how SendKit compares on value.
Bottom line
Reply.io has two distinct product lines: AI SDR (Jason) starting at $259/mo and Email Volume starting at $49/mo. The Email Volume plans are competitively priced for pure sending, but the AI SDR pricing is steep. If you just need email outreach with solid infrastructure, SendKit offers more volume and dedicated IPs for less.
Reply.io Plans
| Plan | Price | What you get | Watch out for |
|---|---|---|---|
| AI SDR (Jason) - Starter monthly billing | $259/mo |
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| AI SDR (Jason) - Professional monthly billing | $499/mo |
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| Email Volume - Starter monthly billing | $49/mo |
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| Email Volume - Professional monthly billing | $89/mo |
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| Email Volume - Unlimited monthly billing | $166/mo |
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All-inclusive from $99/mo
Dedicated IPs, warmup, validation, inbox testing, blacklist monitoring. No add-ons.
Reply.io vs SendKit
| Reply.io |  | |
|---|---|---|
| Starting Price (email) | $49/mo | $99/mo |
| Starting Price (AI SDR) | $259/mo | AI features included |
| Emails/month | Unlimited (Email Volume) | 75,000 (Essential) |
| Active Contacts (starter) | 1,000 | 30,000 |
| Dedicated IPs | No | Every plan |
| Email Validation | Included | Included |
| Inbox Placement Testing | No | Included |
| Blacklist Monitoring | No | Included |
| Built-in Dialer | Available on some plans | Included |
| AI Reply Agent | AI SDR product (separate) | Included |
| CRM | Basic included | Included |
What you actually pay
Light email outreach (1K contacts)
Reply.io Email Volume Starter is cheaper for very light usage with just 1,000 active contacts. SendKit gives you 30,000 leads and 75K emails for $99/mo.
Reply.io
$49/mo
SendKit
$99/mo
Standard outreach (3K+ contacts)
Reply.io Professional ($89/mo) gives you 3,000 contacts with unlimited emails on shared infrastructure. SendKit Essential ($99/mo) gives you 30K leads, 75K emails, and dedicated IPs. Very close in price, different in infrastructure quality.
Reply.io
$89/mo
SendKit
$99/mo
AI-powered outreach
Reply.io AI SDR (Jason) costs $259-$499/mo for 1K-4K AI emails. SendKit includes AI reply tagging and auto-categorization on every plan. Different approach: Reply automates the writing, SendKit automates the response handling.
Reply.io
$259-$499/mo
SendKit
$99/mo
Unlimited contacts
Reply.io Unlimited is $166/mo for unlimited contacts with unlimited emails on shared infrastructure. SendKit Pro at $499/mo includes unlimited leads with dedicated IPs. Reply is cheaper if you do not need infrastructure isolation.
Reply.io
$166/mo
SendKit
$499/mo (unlimited leads)
Plan-by-plan breakdown
Reply.io splits into two product lines. The AI SDR product (called Jason) is an autonomous AI agent that handles prospecting and outreach. It starts at $259/mo for 1,000 AI-generated emails and goes to $499/mo for 4,000.
The Email Volume product is a more traditional cold email platform starting at $49/mo for 1,000 active contacts with unlimited emails. The Professional tier ($89/mo) raises the limit to 3,000 contacts, and the Unlimited tier ($166/mo) removes the contact cap entirely. The two products target different buyers: AI SDR for teams that want full automation, Email Volume for teams that want to control their sequences manually.
Key takeaways
- AI SDR (Jason): $259/mo for 1K emails, $499/mo for 4K emails
- Email Volume Starter: $49/mo for 1K active contacts, unlimited emails
- Email Volume Professional: $89/mo for 3K contacts
- Email Volume Unlimited: $166/mo for unlimited contacts
How SendKit compares
Reply.io and SendKit take different approaches. Reply.io is betting on AI-driven autonomous outreach with Jason, while also offering a traditional email volume product. SendKit focuses on infrastructure quality and bundling everything into one plan.
SendKit includes dedicated IPs on every plan, which Reply.io does not offer at any tier. SendKit also includes inbox placement testing, blacklist monitoring, and a built-in dialer on every plan. Where Reply.io has an edge is their AI SDR product for teams that want fully autonomous prospecting.
If you want an AI agent to handle outreach end-to-end, Reply.io offers that. If you want reliable infrastructure with manual control, SendKit delivers more value per dollar.
Key takeaways
- SendKit Essential ($99/mo): 75K emails, dedicated IPs, all tools included
- Reply.io Email Volume Professional ($89/mo): 3K contacts, unlimited emails, shared infrastructure
- Reply.io AI SDR ($259/mo+): autonomous AI outreach, low volume
- SendKit includes infrastructure advantages Reply.io does not offer
All-inclusive from $99/mo
Dedicated IPs, warmup, validation, inbox testing, blacklist monitoring. No add-ons.
Keep reading
Got questions? We've got answers.
Reply.io has two product lines. Email Volume starts at $49/mo (1K contacts), $89/mo (3K contacts), or $166/mo (unlimited). AI SDR (Jason) starts at $259/mo (1K AI emails) or $499/mo (4K AI emails). Enterprise is custom pricing.
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