Does Apollo.io have a free plan?

Yes. Apollo offers a free plan with 900 credits per year (about 75 per month), 2 active sequences, and basic filters. It is enough to test the platform but not for serious outreach.

What are Apollo credits?

Apollo credits are used to reveal contact information (email addresses, phone numbers, company data) from their 275M+ database. Each plan includes a set number of credits per year. When credits run out, you need to upgrade or wait for your annual refresh.

Is Apollo.io cheaper than SendKit?

For a single user, Apollo Basic ($49/mo) is cheaper than SendKit Essential ($99/mo). For teams, SendKit is significantly cheaper because it does not charge per user. A 5-person team on Apollo Professional pays $395/mo vs $99/mo on SendKit.

Does Apollo.io have dedicated IPs?

No. Apollo runs on shared infrastructure across all plans. They include a deliverability suite with warmup on paid plans, but there are no dedicated IPs. SendKit includes dedicated IPs on every plan starting at $99/mo.

Apollo Pricing 2026: Credits, Limits, and Costs

Full breakdown of every Apollo.io plan, credit system, and add-on cost. Here is what you actually pay for outreach plus data and how SendKit compares.

3 min readUpdated Mar 2026

Dedicated IPs. Isolated infrastructure.

From $99/mo.

Get Started

Bottom line

Apollo is a powerful platform that combines a massive lead database with email outreach. The free plan is generous for testing. But credit limits are tight, per-user pricing adds up for teams, and the Organization plan requires a minimum of 3 users ($357/mo).

Apollo is best for teams that value the data layer. If you care more about deliverability and dedicated infrastructure, SendKit is a better fit.

Apollo.io Plans

Plan	Price	What you get	Watch out for
Free free forever	$0/mo	900 credits/year 2 active sequences Basic filters LinkedIn extension Limited API access	Only 900 credits per year (75/mo) Only 2 sequences Very limited sending volume No warmup or deliverability tools
Basic billed annually	$49/user/mo	30,000 credits/year Unlimited sequences CRM integration Deliverability suite Warmup included A/B testing	Per-user pricing 30K credits/year (2,500/mo) Shared infrastructure No parallel dialer
Professional billed annually	$79/user/mo	48,000 credits/year A/Z testing Advanced workflows US dialer included Task manager Conversation intelligence	Per-user pricing 48K credits/year (4,000/mo) Still shared infrastructure International dialer is extra
Organization min 3 users, billed annually	$119/user/mo	72,000 credits/year SSO/SAML Advanced security Custom reports International dialer access Call transcription	Minimum 3 users ($357/mo minimum) 72K credits/year (6,000/mo) Still shared infrastructure Parallel dialer is extra

What's Not Included

Per-user pricing scales fast

Apollo charges per user on every paid plan. A 5-person team on Professional costs $395/mo. Organization requires a minimum of 3 users, so you start at $357/mo even if you only need 2 seats.

$49-$119 per additional user/mo

Credits run out fast

Apollo uses a credit system for data access (emails, phone numbers, company data). The Basic plan gives you 30,000 credits/year, which is about 2,500 per month. If you are doing heavy prospecting, credits deplete quickly and you need to upgrade or buy more.

Plan upgrade or credit purchase

International Dialer is an add-on

The US dialer is included on Professional and above, but calling international numbers requires a separate International Dialer add-on.

Additional subscription

Parallel Dialer is an add-on

If you want to dial multiple prospects simultaneously, the Parallel Dialer is a paid add-on on top of your plan.

Additional subscription

Website Visitors is a paid add-on

Apollo offers a Website Visitors feature to identify companies visiting your site. It is not included in any standard plan.

Additional subscription

All-inclusive from $99/mo

Dedicated IPs, warmup, validation, inbox testing, blacklist monitoring. No add-ons.

Try SendKit

Apollo.io vs SendKit

	Apollo.io
Starting Price (paid)	$49/user/mo	$99/mo (all users)
Price for 5 users	$245/mo (Basic)	$99/mo
Lead Database	275M+ contacts built-in	Built-in finder
Credits/month	2,500 (Basic)	500 credits + unlimited emails
Dedicated IPs	No	Every plan
Email Validation	Included	Included
Inbox Placement Testing	No	Included
Blacklist Monitoring	No	Included
Built-in Dialer	Professional+ ($79/user/mo)	Included
CRM	Basic CRM included	Included
Unlimited Sequences	Paid plans only	Every plan
Free Plan	Yes (900 credits/year)	No

What you actually pay

Solo user, data + outreach

Apollo Basic is cheaper for a single user who needs the lead database. You get 30K credits/year plus unlimited sequences. The trade-off is shared infrastructure and no dedicated IPs.

Apollo.io

$49/mo (Basic)

SendKit

$99/mo

Team of 5, Professional

A 5-person team on Apollo Professional costs $395/mo with per-user pricing. SendKit Essential handles the same team for $99/mo. Apollo has a bigger lead database; SendKit has better infrastructure.

Apollo.io

$395/mo ($79 x 5)

SendKit

$99/mo

Organization (min 3 users)

Apollo Organization starts at $357/mo for the required minimum of 3 users. That gets you SSO, 72K credits/year per user, and advanced reporting. SendKit Essential starts at $99/mo with dedicated IPs included.

Apollo.io

$357/mo minimum ($119 x 3)

SendKit

$99/mo

Plan-by-plan breakdown

Apollo combines a lead database with an outreach platform, which makes it unique. The Free plan gives you 900 credits/year and 2 sequences, enough to test the platform. Basic at $49/user/mo unlocks unlimited sequences, CRM, warmup, and 30K credits/year.

Professional at $79/user/mo adds A/Z testing, workflows, a US dialer, and 48K credits. Organization at $119/user/mo (minimum 3 users) adds SSO, advanced security, and 72K credits. All paid plans are billed annually.

The credit system is the core of Apollo. Credits are used for revealing email addresses, phone numbers, and other contact data from their 275M+ database.

Key takeaways

Free: 900 credits/year and 2 sequences
Basic: $49/user/mo with 30K credits/year and unlimited sequences
Professional: $79/user/mo with US dialer and 48K credits/year
Organization: $119/user/mo (min 3 users) with SSO and 72K credits/year

Where costs add up

Apollo per-user pricing is the biggest cost driver for teams. A 5-person team on Basic already costs $245/mo. On Professional, that is $395/mo.

On Organization, the minimum 3-user requirement means you start at $357/mo. Credits are the other cost factor. The Basic plan gives you 2,500 credits/month (30K/year).

If your team is actively prospecting, that runs out fast. The International Dialer, Parallel Dialer, Power Dialer, and Website Visitors are all paid add-ons.

Key takeaways

Per-user pricing: $49 to $119 per seat per month
Organization requires minimum 3 users ($357/mo floor)
Credits are limited and run out with heavy prospecting
International Dialer, Parallel Dialer, and Website Visitors are add-ons

How SendKit compares

Apollo and SendKit serve different primary needs. Apollo is a data-first platform. Its 275M+ lead database is one of the largest in the industry, and the outreach tools are built around it.

SendKit is an infrastructure-first platform. Dedicated IPs, isolated sending, inbox placement testing, and blacklist monitoring come standard on every plan. If your biggest challenge is finding leads, Apollo might be the better fit.

If your biggest challenge is getting emails delivered, SendKit is the better choice. On pure pricing, SendKit is cheaper for teams because it does not charge per user. A 5-person team pays $99/mo on SendKit Essential vs $245-$595/mo on Apollo depending on the tier.

Key takeaways

Apollo strength: 275M+ lead database with powerful filters
SendKit strength: dedicated IPs and deliverability infrastructure
SendKit is dramatically cheaper for teams (no per-user pricing)
Apollo has a free plan; SendKit does not

All-inclusive from $99/mo

Dedicated IPs, warmup, validation, inbox testing, blacklist monitoring. No add-ons.

Try SendKit

Keep reading

Sources

Apollo.ioG2 Capterra Website

sendkitG2 Website

frequently asked questions

Got questions? We've got answers.

Apollo has a Free plan (900 credits/year), Basic at $49/user/mo (30K credits/year), Professional at $79/user/mo (48K credits), and Organization at $119/user/mo with a 3-user minimum (72K credits). All paid plans are billed annually.

start sending today

Ready to hit primary?

Set up SendKit's isolated infrastructure and start sending in under 15 minutes.

Hit Primary Compare Plans

Dedicated IPs on every plan. Cancel anytime.