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analytics

Every event logged. Every metric broken down by campaign, step, and mailbox.

SendKit logs sends, opens, clicks, replies, and bounces at the individual email level. Roll up by campaign, step, mailbox, or time range. Open tracking uses a 1x1 tracking pixel embedded per email. Click tracking rewrites links through SendKit's redirect service with per-lead attribution. Schedule PDF or CSV reports on daily, weekly, or monthly cadence.

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SendKit

Analytics

Emails sent
14,044
61.4% open rate
Prospects reached
8,620
4.2% click rate
Reply rate
8.3%
1,166 replies
Positive replies
38.4%
448 of 1,166 replies
Bounce rate
1.9%
175 soft · 92 hard
Activity
SentOpensClicksRepliesBounces
06901.4k2.1k2.8kAugSepOctNovDecJanFebMar
Campaign
Status
Sent
Opened
Replied
Positive
Bounced
SaaS VP Decision Makers
Active
2,847
1,748(61.4%)
236(8.3%)
92(39.0%)
51(1.8%)
Series A Founders – West Coast
Active
1,204
784(65.1%)
133(11.0%)
61(45.9%)
19(1.6%)
Agency Owners Outreach
Paused
3,891
2,218(57.0%)
214(5.5%)
72(33.6%)
82(2.1%)
Enterprise IT Directors
Completed
5,102
3,265(64.0%)
453(8.9%)
176(38.8%)
92(1.8%)
RevOps Teams Q1 2025
Draft
analytics engine

Per-send event logging with full attribution

Per-email event logging

Every send, open, click, reply, and bounce is recorded individually with timestamps and full attribution.

Multi-level rollups

View metrics by campaign, step, A/B variant, mailbox, or time range. Drill down to exactly what you need.

Scheduled reports

Daily, weekly, or monthly reports generated automatically. Export as CSV or PDF.

Click and open attribution

Tracking pixel per email for opens. Link rewriting through redirect service for clicks. Every event tied to a specific lead.

data pipeline

Roll up metrics at any level of granularity

Events logged per email

Every send, open, click, reply, and bounce is recorded at the individual email level with timestamps. Open detection uses a unique tracking pixel per email. Click tracking rewrites outbound links through SendKit's redirect with per-lead attribution.

Roll up by any dimension

View metrics at the campaign level, drill down to individual steps or A/B variants, filter by mailbox, or slice by time range. Per-step breakdown shows exactly where leads drop off in your sequence.

Schedule and export reports

Set reports to generate on a daily, weekly, or monthly cadence. Export as CSV for your own analysis or share PDF reports with clients. Reports include all tracked events with full attribution.

Per-step sequence analysis

See open and reply rates for each step in your sequence. Identify which step has the highest drop-off and rewrite it. Compare A/B variant performance at each step independently.

Mailbox performance comparison

Compare deliverability metrics across your mailboxes. Spot the ones with declining open rates before they become a problem. Cross-reference with warmup health data.

Agency client reports

Schedule weekly PDF reports per campaign. Each report shows sends, opens, replies, bounces, and click data. Clients get the numbers without needing SendKit access.

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under the hood

Event-level tracking, not aggregated guesswork

Event-level tracking with per-step and per-mailbox breakdowns

Most cold email tools show you campaign-level totals. SendKit logs every event at the individual email level and lets you roll up by campaign, step, variant, mailbox, or time range. Scheduled reports export the full picture on a cadence you set.

vs Smartlead
SendKit
vs Lemlist
SendKit

Open and click tracking with per-lead attribution

Open tracking embeds a unique 1x1 pixel per email. When loaded, it records the event with a timestamp and ties it back to the specific lead, campaign, step, and mailbox. Click tracking rewrites links through SendKit's redirect service, logging every click with the same attribution chain. No third-party tracking tools needed.

Scheduled reports on your cadence

Configure reports to generate automatically on daily, weekly, or monthly schedules. Export as CSV for custom analysis or PDF for client-ready summaries. Each report captures all tracked events with full campaign, step, and mailbox attribution.

frequently asked questions

Got questions? We've got answers.

A unique 1x1 tracking pixel is embedded in each email. When the recipient's email client loads the pixel, SendKit logs the open event with a timestamp tied to the specific lead, campaign, step, and mailbox.

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