Apollo vs Reply.io (2026): Compared

Apollo.io vs Reply.io vs SendKit

Feature	Apollo.io	Reply.io
Infrastructure
Dedicated IPs	No No dedicated IP option	No No dedicated IP option	Every plan Dedicated IPs on all plans from $99/mo
Isolated Infrastructure	No Shared infrastructure	No Shared infrastructure	Yes Fully isolated sending
Pricing
Pricing Model	Per-user + credits $49-$79+ per user per month	Tiered / AI agent $49-$166/mo email; $259/mo AI SDR	Flat rate Flat monthly pricing from $99/mo
Starting Price	Free / $49/user/mo Free plan, Basic at $49/user/mo	$49/mo Email Volume starting tier	$99/mo Essential: 75K emails, 30K leads, dedicated IPs
Features
AI SDR Agent	No No autonomous AI agent	Jason AI ($259/mo) Autonomous AI SDR	No No AI agent
Lead Database	275M+ contacts Core product with intent data	1B+ contacts Built-in database	Built-in finder Lead finder included
Intent Data	Yes Buyer intent signals and alerts	No No buyer intent data	No Not available
CRM	Built-in Full CRM with deal tracking	Built-in CRM pipeline management	Yes Built-in pipeline CRM
Channels
LinkedIn Automation	Task-based LinkedIn steps as manual tasks	Yes LinkedIn automation in sequences	No Email and phone focused
Built-in Dialer	Yes Dialer on Professional and above	Yes Cloud calling available	Yes Native cold calling on every plan
Other
Free Plan	900 credits/month Free plan with limited features	No No free plan	No Demo available
Scale
White-label	No No white-label	No No white-label	From $499/mo Full white-label on Pro plan

Pricing: Apollo vs Reply.io

Apollo has a free plan with 900 credits per month. Basic is $49/user/mo with 30K credits. Professional is $79/user/mo with a dialer and 48K credits.

Organization is $149/user/mo with intent data. Reply.io Email Volume runs from $49/mo to $166/mo. Jason AI (autonomous SDR) is $259/mo.

Reply.io does not charge per seat on the Email Volume plan. Apollo is cheaper to start with its free plan. For a solo user, Apollo Professional at $79/mo gives you more sales intelligence than Reply.io at $49/mo.

But for autonomous outreach, Reply.io Jason at $259/mo has no Apollo equivalent. The platforms serve different needs at different price points.

Data: Intelligence vs Volume

Apollo has a 275M+ database with buyer intent data, job change alerts, technology stack filters, and company signals. The data layer is Apollo strongest differentiator. You can identify companies actively looking for solutions and prioritize outreach accordingly.

Reply.io has a larger database at 1B+ contacts but without the intelligence layer. No intent data, no job change alerts, no tech stack filters. Reply.io database is focused on contact volume, not data depth.

For targeted, intent-based prospecting, Apollo is the stronger platform. For raw contact volume, Reply.io has more records.

AI Agents and Outreach

Reply.io differentiator is Jason AI, an autonomous SDR at $259/mo. Jason handles lead discovery, sequence creation, outreach, and reply management. It also includes LinkedIn automation with automated connection requests and messages.

Apollo does not have an autonomous AI agent. Sequences include email, manual LinkedIn task steps, and calling. Apollo approach is more traditional: you research, build lists, create sequences, and manage campaigns manually.

The AI assists with email writing but does not run autonomously. Both include a CRM and dialer. Apollo CRM is deeper with deal tracking and revenue analytics.

Reply.io CRM is functional but simpler.

Why Consider SendKit Instead

Apollo and Reply.io are both full platforms that go beyond basic cold email. If you need sales intelligence, Apollo is the right choice. If you want AI-driven autonomous outreach, Reply.io is the right choice.

But both run on shared infrastructure with no dedicated IPs. If cold email deliverability is what drives your results, SendKit provides what neither platform includes: dedicated IPs and isolated infrastructure on every plan from $99/mo. SendKit uses flat-rate pricing with no per-user charges.

Built-in dialer, CRM, and all deliverability tools. It does not have sales intelligence or an AI SDR. It is built for teams where infrastructure determines results.